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Situated in the Midlands region of Ireland, the city of Tullamore was ruled for centuries by Clan O’Molloy. On May 10, 1785, a hot air balloon crashed into the city of Tullamore and began a fire that destroyed over 100 homes, making Tullamore the site of the world’s first known aviation disaster.

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Following the accident, the city adopted a phoenix (a phoenix is a mythological Greek bird that is reborn after it dies) rising from the ashes as its coat of arms, a symbol of its resilience and recovery. Tullamore DEW Distillery was founded within 50 years of the accident and is situated at the very site where the hot air balloon struck a smoking chimney, which started the fire.

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Established in 1829 by Michael Molloy, Tullamore DEW is named after one of Ireland’s most famous distillers: Daniel Edmund Williams. Williams started working at the original Tullamore distillery as a stable boy at just 15 years of age and rose to the position of Distillery Manager in just 10 years, later becoming the owner. The original distillery closed its doors in 1954 and the brand changed hands, ultimately ending up under William Grant & Sons in 2010.

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Tullamore DEW Irish Whiskey is made from three different grains, including malted barley, unmalted barley, and corn. Once the grains are harvested, they are milled and mashed with hot water before being fermented in a wooden washback. During fermentation, the grain’s sugars are converted into alcohol, creating a strong yet sour beer called wash. The wash is then triple distilled through three copper-pot stills: a wash still, a low wines still and a pot still. Through each distillation process, the alcohol content and flavors of the whiskey are intensified.

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Contrary to popular belief that Scots invented whisk(e)y, Irish whiskey was mentioned almost a century before its Scottish brother. Its origin comes from the perfume-distilling monks who decided to tweak the recipe a bit, creating Irish whiskey. Irish whiskey doesn’t have a lot of rules and regulations to be considered “pure” and can be made with various grains and processes, as long as it is aged for at least three years in wooden casks and has a max ABV of 94.8%.